Privacy

Preamble

With the following privacy policy we would like to inform you which types of your personal data (here­inafter also abbre­viated as “data”) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in our online shop, in mobile applic­ations (e.g. the “Size Finder App”) and within external online presences, such as our social media profiles (here­inafter collectively referred to as “online services”).

The terms used are not gender-specific.

Last Update: April 25, 2023

Table of contents

• Preamble
• Controller
• Overview of processing oper­ations
• Contact information of the data protection officer
• Legal Bases for the Processing
• Security Precautions
• Trans­mission and Disclosure of Personal Data
• Data Processing in Third Countries
• Use of Cookies
• Commercial Services
• Payment Service Provider
• Provision of online services and web hosting
• Contacting us
• News­letter and Broadcast Commu­nication
• Commercial commu­nication by E-Mail, Postal Mail, Fax or Telephone
• Sweepstakes and Contests
• Vivenio
• Online Marketing
• Profiles in Social Networks (Social Media)
• Plugins and embedded functions and content
• Erasure of data
• Changes and Updates to the Privacy Policy
• Rights of Data Subjects
• Terminology and Defin­itions

Controller

LOWA Sportschuhe GmbH
Hauptstr. 19
85305 Jetzendorf, Germany

E-mail address: info@lowa.de

Phone: +49 8137 999–0

Contact information of the data protection officer

Bernd Rodomski, email: datens­chutz@lowa.de

Overview of processing oper­ations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.

Categories of Processed Data

• Inventory data (e.g. names, addresses).
• Content data (e.g. text input, photo­graphs, videos).
• Contact data (e.g. e-mail, telephone numbers).
• Meta/commu­nication data (e.g. device information, IP addresses).
• Usage data (e.g. websites visited, interest in content, access times).
• Social data (Data subject to a special social confid­en­tiality obligation and processed, for example, by social insurance insti­tutions, social welfare insti­tutions or pension authorities.).
• Location data (Information on the geographical position of a device or person).
• Contract data (e.g. contract object, duration, customer category).
• Payment Data (e.g. bank details, invoices, payment history).

Categories of Data Subjects

• Employees (e.g. Employees, job applicants).
• Business and contractual partners.
• Prospective customers.
• Commu­nication partner (Recipients of e-mails, letters, etc.).
• Users (e.g. website visitors, users of online services).
• Parti­cipants in sweepstakes and compet­itions.

Purposes of Processing

• Provision of our online services and usability.
• Conversion Tracking.
• Office and organ­isa­tional procedures.
• Cross-Device Tracking (Device-inde­pendent processing of user data for marketing purposes).
• Direct marketing (e.g. by e-mail or postal).
• Conducting sweepstakes and contests.
• Interest-based and beha­vioral marketing.
• contact requests and commu­nication.
• Conversion tracking (Meas­urement of the effect­iveness of marketing activities).
• Profiling (Creating user profiles).
• Web Analytics (e.g. access stat­istics, recog­nition of returning visitors).
• Security measures.
• Targeting (e.g. profiling based on interests and behaviour, use of cookies).
• Provision of contractual services and customer support.
• Managing and responding to inquiries.

Legal Bases for the Processing

In the following we inform you about the legal basis of the General Data Protection Regu­lation (GDPR), on the basis of which we process personal data. Please note that, in addition to the regu­lations of the GDPR, the national data protection regu­lations may apply in your country or in our country of residence or domicile. If, in addition, more specific legal bases are applicable in indi­vidual cases, we will inform you of these in the data protection declaration.

• Consent (Article 6 (1) (a) GDPR) – The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
• Performance of a contract and prior requests (Article 6 (1) (b) GDPR) – Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
• Compliance with a legal obligation (Article 6 (1) © GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
• Legitimate Interests (Article 6 (1) (f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are over­ridden by the interests or funda­mental rights and freedoms of the data subject which require protection of personal data.

National data protection regu­lations in Germany : In addition to the data protection regu­lations of the General Data Protection Regu­lation, national regu­lations apply to data protection in Germany. This includes in particular the Law on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to access, the right to erase, the right to object, the processing of special categories of personal data, processing for other purposes and trans­mission as well as automated indi­vidual decision-making, including profiling. Furthermore, it regulates data processing for the purposes of the employment rela­tionship (§ 26 BDSG), in particular with regard to the estab­lishment, execution or termination of employment rela­tionships as well as the consent of employees. Furthermore, data protection laws of the indi­vidual federal states may apply.

Security Precautions

We take appro­priate technical and organ­isa­tional measures in accordance with the legal requirements, taking into account the state of the art, the costs of imple­mentation and the nature, scope, context and purposes of processing as well as the risk of varying like­lihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appro­priate to the risk.

The measures include, in particular, safe­guarding the confid­en­tiality, integrity and avail­ability of data by controlling physical and elec­tronic access to the data as well as access to, input, trans­mission, securing and separation of the data. In addition, we have estab­lished procedures to ensure that data subjects’ rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the devel­opment or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.

Masking of the IP address : If it is possible for us or the storage of the IP address is not necessary, we shorten or have your IP address shortened. When the IP address is shortened, also known as “IP masking”, the last octet, i.e. the last two numbers of an IP address, is deleted (the IP address in this context is an iden­tifier indi­vidually assigned to an Internet connection by the online access provider). With the shortening of the IP address, the iden­ti­fication of a person on the basis of their IP address is to be prevented or made consid­erably more difficult.

SSL encryption (https): In order to protect your data trans­mitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Trans­mission and Disclosure of Personal Data

In the context of our processing of personal data, it may happen that the data is trans­ferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, payment insti­tutions within the context of payment trans­actions, service providers commis­sioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corres­ponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, which includes US processors certified under the “Privacy Shield” or on the basis of special guar­antees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certi­fic­ations or binding internal data protection regu­lations (Article 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/inter­na­tional-dimension-data-protection_en)..)

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term “cookies” also includes other tech­no­logies that fulfil the same functions as cookies (e.g. if user information is stored using pseud­onymous online iden­tifiers, also referred to as “user IDs”).

The following types and functions of cookies are distin­guished:

• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed his browser.
• Permanent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used for range meas­urement or marketing purposes can also be stored in such a cookie.
• First-Party-Cookies : First-Party-Cookies are set by ourselves.
• Third party cookies : Third party cookies are mainly used by advertisers (so-called third parties) to process user information.
• Necessary (also: essential) cookies: Cookies can be necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).
• Stat­istics, marketing and person­al­isation cookies : Cookies are also generally used to measure a website’s reach and when a user’s interests or behaviour (e.g. viewing certain content, using functions, etc.) are stored on indi­vidual websites in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is also referred to as “tracking”, i.e. tracking the potential interests of users. . If we use cookies or “tracking” tech­no­logies, we will inform you separately in our privacy policy or in the context of obtaining consent.

Information on legal basis: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual oblig­ations.

Retention period: Unless we provide you with explicit information on the retention period of permanent cookies (e.g. within the scope of a so-called cookie opt-in), please assume that the retention period can be as long as two years.

General information on With­drawal of consent and objection (Opt-Out): Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie tech­no­logies or to revoke consent (collectively referred to as “opt-out”). You can initially explain your objection using the settings of your browser, e.g. by deac­tivating the use of cookies (which may also restrict the func­tionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large number of services, espe­cially in the case of tracking, via the websites https://www.aboutads.info/choices/ and https://www.your­on­linechoices.com. In addition, you can receive further information on objections in the context of the information on the used service providers and cookies.

Processing Cookie Data on the Basis of Consent : Before we process or have processed data within the context of the usage of cookies, we ask the users for their consent, which can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online services.

Cookie Settings/ Opt-Out:

• Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/commu­nication data (e.g. device information, IP addresses).
• Data subjects: Users (e.g. website visitors, users of online services).
• Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Commercial Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the context of contractual and comparable legal rela­tionships as well as asso­ciated actions and commu­nication with the contractual partners or pre-contrac­tually, e.g. to answer inquiries.

We process this data in order to fulfil our contractual oblig­ations, safeguard our rights and for the purposes of the admin­is­trative tasks asso­ciated with this data and the business-related organ­isation. We will only pass on the data of the contractual partners within the scope of the applicable law to third parties insofar as this is necessary for the afore­men­tioned purposes or for the fulfilment of legal oblig­ations or with the consent of data subjects concerned (e.g. tele­com­mu­nic­ations, transport and other auxiliary services as well as subcon­tractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.

Which data are necessary for the afore­men­tioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in on-line forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable oblig­ations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specific­ations of the assignment, in general after the end of the assignment.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the rela­tionship between the users and the providers.

Customer Account : Contractual partners can create a customer or user account. If the regis­tration of a customer account is required, contractual part­nerswill be informed of this as well as of the details required for regis­tration. The customer accounts are not public and cannot be indexed by search engines. In the course of regis­tration and subsequent regis­tration and use of the customer account, we store the IP addresses of the contractual partners along with the access times, in order to be able to prove the regis­tration and prevent any misuse of the customer account.

If customers have terminated their customer account, their data will be deleted with regard to the customer account, subject to their retention is required for legal reasons. It is the respons­ibility of the customer to secure their data upon termination of the customer account.

Economic Analyses and Market Research : For economic reasons and in order to be able to recognise market trends, wishes of contractual partners and users, we analyse the data available to us on business trans­actions, contracts, enquiries, etc., whereby the persons concerned may include contractual partners, interested parties, customers, visitors and users of our online service.

The analyses are carried out for the purpose of business eval­u­ations, marketing and market research (for example, to determine customer groups with different char­ac­ter­istics). If available, we can take into account the profiles of registered users with information, e.g. on the services they have used. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with summarised, i.e. anonymised values. Furthermore, we respect the privacy of the users and process the data for analysis purposes as pseud­onymously as possible and if possible anonymously (e.g. as summarized data).

Online Shop and E-Commerce : We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery, or performance of other services.

The required details are iden­tified as such in the course of the ordering or comparable purchasing process and include the details required for delivery, or other way of making the product aviable and invoicing as well as contact information in order to be able to hold any consultation.

• Processed data types: Inventory data (e.g. names, addresses), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. e-mail, telephone numbers), Contract data (e.g. contract object, duration, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/commu­nication data (e.g. device information, IP addresses).
• Data subjects: Prospective customers, Business and contractual partners, Customers.
• Purposes of Processing: Provision of contractual services and customer support, contact requests and commu­nication, Office and organ­isa­tional procedures, Managing and responding to inquiries, Security measures, Conversion Tracking, Interest-based and beha­vioral marketing, Profiling (Creating user profiles).
• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) © GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Payment Service Provider

In addition to banks and credit insti­tutions, we use other payment service providers on the basis of our interests in efficient and secure payment procedures, whose platforms users and we can use to perform payment trans­actions.

• Processed data types: Inventory data (e.g. names, addresses), Payment Data (e.g. bank details, invoices, payment history), Contract data (e.g. contract object, duration, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/commu­nication data (e.g. device information, IP addresses).
• Data subjects: Customers, Prospective customers.
• Purposes of Processing: Provision of contractual services and customer support.
• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Services and service providers being used:

• Unzer: Payment service provider; Service provider: Unzer GmbH, Vangerowstraße 18, 69115 Heidelberg, Germany; Website: https://www.unzer.com/en; Privacy Policy: https://www.unzer.com/en/datenschutz/.
• iDEAL: Payment service provider; Service provider: Currence Holding B.V., Beeth­oven­straat 300 Amsterdam, 1077, Neth­erlands; Website: https://www.ideal.nl/en; Privacy Policy: https://www.ideal.nl/en/disclaimer-privacy-statement/.
• Klarna / Sofortüber­weisung: Payment service provider; Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Website: https://www.klarna.com; Privacy Policy: https://www.klarna.com/de/datenschutz.
• Mastercard: Payment service provider; Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Website: https://www.mastercard.co.uk; Privacy Policy: https://www.mastercard.co.uk/en-gb/about-mastercard/what-we-do/privacy.html.
• PayPal: Payment service provider (e.g. PayPal, PayPal Plus, Braintree, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
• Visa: Payment service provider; Service provider: Visa Europe Services Inc., Zweignieder­lassung London, 1 Sheldon Square, London W2 6TT, UK; Website: https://www.visa.de; Privacy Policy: https://www.visa.de/datenschutz.

Provision of online services and web hosting

In order to provide our online services securely and effi­ciently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infra­structure and platform services, computing capacity, storage space and database services, as well as security and technical main­tenance services.

The data processed within the framework of the provision of the hosting services may include all information relating to the users of our online services that is collected in the course of use and commu­nication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online services to browsers, and all entries made within our online services or from websites.

Collection of Access Data and Log Files : We, ourselves or our web hosting provider, collect data on the basis of each access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes trans­ferred, noti­fication of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a general rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid over­loading the servers (espe­cially in the case of abusive attacks, so-called DDoS attacks) and to ensure the stability and optimal load balancing of the servers .

• Processed data types: Content data (e.g. text input, photo­graphs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/commu­nication data (e.g. device information, IP addresses).
• Data subjects: Users (e.g. website visitors, users of online services).
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Contacting us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested activities.

The response to contact enquiries within the framework of contractual or pre-contractual rela­tionships is made in order to fulfil our contractual oblig­ations or to respond to (pre)contractual enquiries and otherwise on the basis of the legitimate interests in responding to the enquiries.

• Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photo­graphs, videos).
• Data subjects: Commu­nication partner (Recipients of e-mails, letters, etc.).
• Purposes of Processing: contact requests and commu­nication.
• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

News­letter and Broadcast Commu­nication

We send news­letters, e-mails and other elec­tronic commu­nic­ations (here­inafter referred to as “news­letters”) only with the consent of the recipient or a legal permission. Insofar as the contents of the news­letter are specifically described within the framework of regis­tration, they are decisive for the consent of the user. Otherwise, our news­letters contain information about our services and us.

In order to subscribe to our news­letters, it is generally sufficient to enter your e-mail address. We may, however, ask you to provide a name for the purpose of contacting you personally in the news­letter or to provide further information if this is required for the purposes of the news­letter.

Double opt-in procedure: The regis­tration to our news­letter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after regis­tration asking you to confirm your regis­tration. This confirmation is necessary so that no one can register with external e-mail addresses.

The regis­trations for the news­letter are logged in order to be able to prove the regis­tration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.

Deletion and restriction of processing: We may store the unsub­scribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An indi­vidual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an objection, we reserve the right to store the e-mail address solely for this purpose in a blacklist.

Information on legal bases: The sending of the news­letter is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing. Insofar as we engage a service provider for sending e-mails, this is done on the basis of our legitimate interests. The regis­tration procedure is recorded on the basis of our legitimate interests for the purpose of demon­strating that it has been conducted in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Analysis and performance meas­urement : The news­letters contain a so-called “web-beacon”, i.e. a pixel-sized file, which is retrieved from our server when the news­letter is opened or, if we use a mailing service provider, from its server. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.

This information is used for the technical improvement of our news­letter on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether news­letters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the indi­vidual news­letter recipients. It is, however, neither our endeavour nor, if used, that of the shipping service provider to observe indi­vidual users. The eval­u­ations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The eval­uation of the news­letter and the meas­urement of success is carried out, subject to the express consent of the user, on the basis of our legitimate interests for the purposes of using a user-friendly and secure news­letter system which serves both our business interests and the expect­ations of the user.

A separate objection to the performance meas­urement is unfor­tu­nately not possible, in this case the entire news­letter subscription must be cancelled or objected to.

• Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Meta/commu­nication data (e.g. device information, IP addresses), Usage data (e.g. websites visited, interest in content, access times).
• Data subjects: Commu­nication partner (Recipients of e-mails, letters, etc.).
• Purposes of Processing: Direct marketing (e.g. by e-mail or postal).
• Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
• Opt-Out: You can cancel the receipt of our news­letter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the news­letter either at the end of each news­letter or you can otherwise use one of the contact options listed above, preferably e-mail.

Services and service providers being used:

• Mailchimp: Email marketing platform; Service provider: “Mailchimp” – Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/privacy/; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt0000000TO6hAAG&status=Active.
• SparkPost: Email marketing platform; Service provider: Message Systems, Inc. (dba SparkPost), 9160 Guilford Rd., Columbia, Maryland 21046, USA; Website: https://www.sparkpost.com; Privacy Policy: https://www.sparkpost.com/policies/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt0000000KzTTAA0&status=Active.

Commercial commu­nication by E-Mail, Postal Mail, Fax or Telephone

We process personal data for the purposes of promo­tional commu­nication, which may be carried out via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.

The recipients have the right to withdraw their consent at any time or to object to the advertising commu­nication at any time.

After with­drawal or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of these data is limited to the purpose of a possible defense against claims. An indi­vidual deletion request is possible at any time, provided that the former existence of a consent is affirmed.

• Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers).
• Data subjects: Commu­nication partner (Recipients of e-mails, letters, etc.).
• Purposes of Processing: Direct marketing (e.g. by e-mail or postal).
• Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Sweepstakes and Contests

We process the personal data of parti­cipants in We process personal data of parti­cipants in compet­itions, contents, raffles, prize-draws or sweepstakes (here­inafter referred to as “compet­itions”) only in compliance with the relevant data protection regu­lations and if the processing is contrac­tually necessary for the provision, execution and handling of the competition, the parti­cipants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests against misuse by possible recording of IP addresses when submitting entries to the competition.

In the event that entries are published as part of the compet­itions (e.g. as part of a vote or presentation of the competition entries, or the winner or reporting on the competition), we would like to point out that the names of parti­cipants may also be published in this context. The parti­cipants can object to this at any time.

If the compet­itions take place within an online platform or a social network (e.g. Facebook or Instagram, here­inafter referred to as “online platform”), the usage and data protection provisions of the respective online platforms also apply. In such cases, we would like to point out that we are responsible for the information provided by the parti­cipants as part of the competition and that we must be contacted with regard to the compet­itions.

The data of the parti­cipants will be deleted as soon as the competition has ended and the data is no longer required to inform the winners or because questions about the competition can be expected. In general, the data of the parti­cipants will be deleted at the latest 6 months after the end of the competition. Winners’ data can be retained for a longer period of time, e.g. in order to answer questions about the prizes or to fulfil the prizes; in this case, the retention period depends on the type of prize and is up to three years for items or services, e.g. in order to be able to process warranty claims. Furthermore, the parti­cipants’ data may be stored for longer, e.g. in the form of coverage of the competition in online and offline media.

Insofar as data was collected for other purposes as part of the competition, its processing and storage period shall be governed by the privacy information for this use (e.g. in the case of regis­tration for a news­letter as part of a competition).

• Processed data types: Inventory data (e.g. names, addresses), Content data (e.g. text input, photo­graphs, videos).
• Data subjects: Parti­cipants in sweepstakes and compet­itions.
• Purposes of Processing: Conducting sweepstakes and contests.
• Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

You can find further information about our compet­itions at: lowa.com/legal/raffles

Vivenio

Data processing for event regis­tration via Vivenio

If you register via our website or from it via a link with our service provider
vivenio Software GmbH Am Ziegel­bronnen 10 76332 Bad Herrenalb
for an event, we and this service provider (on our behalf) process your personal data. We and the service provider do this for the purpose of handling the regis­tration process, the organ­isation, imple­mentation and, if applicable, also for billing the event.

The service provider is based in the EU and is therefore subject to the DSGVO regu­lations.

You can find the data protection information of Vivenio here: (https://vivenio.de/en/privacy.html)

We have concluded a corres­ponding order processing agreement with the service provider, which, for example, guar­antees us the right to issue instructions and ensures that the service provider complies with the data protection regu­lations.

In these cases, we process your personal data on the basis of the consent given as part of the regis­tration for parti­cipation in an event (Article 6(1)(a) DSGVO) or, if no consent has been given, on the basis of the parti­cipant contract concluded with you for the performance of the same Article 6(1)(b) DSGVO).

We store this data at least until the event has been fully processed and settled and until no more claims can be made under the parti­cipant contract, i.e. until the statute of limit­ations expires. The statute of limit­ations usually occurs within three years from the end of the event, starting on 12/31 of the year in question.

If you have given your consent, we store the data until you revoke this consent, which you can do informally at any time with effect for the future. As a rule, however, we delete such data after a maximum of three years if there has been no further contact between us during this time.

Online Marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the meas­urement of their effect­iveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedure in which the relevant user information for the display of the afore­men­tioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, commu­nication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.

The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseud­onymisation by shortening the IP address) to ensure the protection of the user’s by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing tech­nology, be read and analyzed for purposes of content display, as well as supple­mented with other data and stored on the server of the online marketing tech­nology provider.

Excep­tionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing tech­nology we use and the network links the profiles of the users in the afore­men­tioned data. Please note that users may enter into addi­tional agreements with the social network providers or other service providers, e.g. by consenting as part of a regis­tration process.

As a matter of principle, we only gain access to summarised information about the performance of our advert­isements. However, within the framework of so-called conversion meas­urement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion meas­urement is used alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optim­isation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Google Analytics Audiences : We use Google Analytics to display ads placed by Google and its part­nersonly to users who have shown an interest in our online services or who have specific char­ac­ter­istics (e.g. interests in specific topics or products determined on the basis of the websites visited) that we transmit to Google (so-called “Remarketing Audiences” or “Google Analytics Audiences”). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users.

Google Universal Analytics (en): We use Google Analytics in the form of Universal Analytics (https://support.google.com/analytics/answer/2790010?hl=en&ref_topic=6010376)..) “Universal Analytics” refers to a Google Analytics process in which user analysis is performed on the basis of a pseud­onymous user ID, thereby creating a pseud­onymous profile of the user with information from the use of various devices (so-called “cross-device tracking”).

• Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/commu­nication data (e.g. device information, IP addresses), Location data (Information on the geographical position of a device or person), Social data (Data subject to a special social confid­en­tiality obligation and processed, for example, by social insurance insti­tutions, social welfare insti­tutions or pension authorities.).
• Data subjects: Users (e.g. website visitors, users of online services), Prospective customers, Customers, Employees (e.g. Employees, job applicants), Commu­nication partner (Recipients of e-mails, letters, etc.).
• Purposes of Processing: Targeting (e.g. profiling based on interests and behaviour, use of cookies), Remarketing, Conversion Tracking, Interest-based and beha­vioral marketing, Profiling (Creating user profiles), Conversion tracking (Meas­urement of the effect­iveness of marketing activities), Web Analytics (e.g. access stat­istics, recog­nition of returning visitors), Cross-Device Tracking (Device-inde­pendent processing of user data for marketing purposes).
• Security measures: IP Masking (Pseud­onym­ization of the IP address).
• Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
• Opt-Out: We refer to the privacy policies of the respective service providers and the possib­ilities for objection (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible to deac­tivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following addi­tional opt-out options, which are offered collectively for each area:a) Europe: https://www.your­on­linechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Services and service providers being used:

• Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online services. The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users’ personal data, reference is made to the information below regarding Google services. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA; Website: https://market­ing­platform.google.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt000000001L5AAI&status=Active.
• Google Analytics: Online marketing and web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA; Website: https://market­ing­platform.google.com/intl/en/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt000000001L5AAI&status=Active; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advert­isements: https://adssettings.google.com/authen­ticated.
• Google Analytics Audiences: Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA; Website: https://market­ing­platform.google.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt000000001L5AAI&status=Active.
• Google Universal Analytics (en): Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA; Website: https://market­ing­platform.google.com; Security measures: IP Masking (Pseud­onym­ization of the IP address); Privacy Policy: https://policies.google.com/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt000000001L5AAI&status=Active.
• Google Ads and Conversion Tracking: We use the Google “Ads” online marketing method to place ads on the Google advertising network (e.g., in search results, videos, websites, etc.) so that they are displayed to users who have an alleged interest in the ads. We also measure the conversion of the ads. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we ourselves do not receive any information that can be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA; Website: https://market­ing­platform.google.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt000000001L5AAI&status=Active.
• Google Ad Manager: We use the “Google Marketing Platform” (and services like “Google Ad Manager”) to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). The Google Marketing Platform" is char­ac­terised by the fact that ads are displayed in real time according to the presumed interests of the users. This allows us to display ads for and within our online services in a more targeted manner in order to present users only with ads that poten­tially match their interests. If, for example, a user is shown ads for products in which he is interested on other online offers, this is referred to as “remarketing”. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA; Website: https://market­ing­platform.google.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt000000001L5AAI&status=Active.

Profiles in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to commu­nicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users’ rights. With regard to US providers certified under the Privacy Shield or offering comparable guar­antees of a secure level of data protection, we would like to point out that they thereby commit them­selves to comply with EU data protection standards.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behaviour and the asso­ciated interests of users. The user profiles can then be used, for example, to place advert­isements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behaviour and interests are stored. Furthermore, data can be stored in the user profiles inde­pendently of the devices used by the users (espe­cially if the users are members of the respective networs or will become members later on).

For a detailed description of the respective processing oper­ations and the opt-out options, please refer to the respective data protection declar­ations and information provided by the providers of the respective networks.

Also in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appro­priate measures and provide information. If you still need help, please do not hesitate to contact us.

• Processed data types: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photo­graphs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/commu­nication data (e.g. device information, IP addresses).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of Processing: contact requests and commu­nication, Targeting (e.g. profiling based on interests and behaviour, use of cookies), Remarketing, Web Analytics (e.g. access stat­istics, recog­nition of returning visitors).
• Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Services and service providers being used:

• Instagram : Social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy.
• Facebook: Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt0000000GnywAAC&status=Active; Opt-Out: Settings for advert­isements: https://www.facebook.com/settings?tab=ads; Addi­tional information on data protection: Agreement on the joint controll of processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, privacy policy for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
• Pinterest: Social network; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, ; Website: https://www.pinterest.com; Privacy Policy: https://about.pinterest.com/de/privacy-policy; Opt-Out: https://about.pinterest.com/de/privacy-policy.
• YouTube: Social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt000000001L5AAI&status=Active; Opt-Out: https://adssettings.google.com/authen­ticated.

Plugins and embedded functions and content

Within our online services, we integrate func­tional and content elements that are obtained from the servers of their respective providers (here­inafter referred to as “third-party providers”). These may, for example, be graphics, videos or social media buttons as well as contri­butions (here­inafter uniformly referred to as “Content”).

The integ­ration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distri­bution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for stat­istical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseud­onymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optim­isation and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.

• Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/commu­nication data (e.g. device information, IP addresses), Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photo­graphs, videos).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of Processing: Provision of our online services and usability, Provision of contractual services and customer support, Security measures, Managing and responding to inquiries.
• Legal Basis: Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).

Services and service providers being used:

• YouTube videos: Video contents; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland,, parent company: Google LLC, 1600 Amphi­theatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Privacy Shield (Safe­guarding the level of data protection when processing data in the USA): https://www.privacy­shield.gov/parti­cipant?id=a2zt000000001L5AAI&status=Active; Opt-Out: Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for the Display of Advert­isements: https://adssettings.google.com/authen­ticated.

Erasure of data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).

If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the erasure of personal data can also be found in the indi­vidual data protection notices of this privacy policy.

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other indi­vidual noti­fication.

If we provide addresses and contact information of companies and organ­iz­ations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.

Rights of Data Subjects

As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

• Right to Object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.
• Right of with­drawal for consents: You have the right to revoke consents at any time.
• Right of access: You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.
• Right to recti­fication: You have the right, in accordance with the law, to request the completion of the data concerning you or the recti­fication of the incorrect data concerning you.
• Right to Erasure and Right to Restriction of Processing: In accordance with the statutory provisions, you have the right to demand that the relevant data be erased imme­diately or, altern­atively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
• Right to data port­ability: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its trans­mission to another controller.
• Complaint to the super­visory authority: You also have the right, under the conditions laid down by law, to lodge a complaint with a super­visory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Super­visory authority competent for us:

Bavarian State Office for Data Protection Super­vision
Promenade 27 (Schloss), 91522 Ansbach, Germany
Email: post­s­telle@lda.bayern.de

Terminology and Defin­itions

This section provides an overview of the terms used in this privacy policy. Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal defin­itions are binding. The following explan­ations, on the other hand, are intended above all for the purpose of compre­hension. The terms are sorted alpha­bet­ically.

• Controller:“Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• Conversion Tracking:“Conversion Tracking” refers to a procedure by which the effect­iveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures are carried out and then called up again on the target website (e.g. this enables us to track whether the ads we placed on other websites were successful).
• Conversion tracking: Conversion tracking is a method used to evaluate the effect­iveness of marketing measures. For this purpose, a cookie is usually stored on the devices of the users within the websites on which the marketing measures take place and then called up again on the target website (e.g. we can thus trace whether the advert­isements placed by us on other websites were successful).
• Cross-Device Tracking: Cross-Device Tracking is a form of tracking in which behavior and interest information of the user is recorded across all devices in so-called profiles by assigning an online iden­tifier to the user. This means that user information can usually be analysed for marketing purposes, regardless of the browser or device used (e.g. mobile phone or desktop computer). With most Cross-Device Tracking providers, the online iden­tifier is not linked to plain data such as names, postal addresses or e-mail addresses.
• IP Masking: IP masking is a method by which the last octet, i.e. the last two numbers of an IP address, are deleted so that the IP address alone can no longer be used to uniquely identify a person. IP masking is therefore a means of pseud­onymising processing methods, partic­ularly in online marketing.
• Interest-based and beha­vioral marketing: Interest-related and/or behaviour-related marketing is the term used when potential user interest in advert­isements and other content is predicted if possible. This is done on the basis of information on the previous behaviour of users (e.g. visiting and staying on certain websites, purchasing behaviour or inter­action with other users), which is stored in a so-called profile. For these purposes cookies are usually used.
• Location data: Location data is created when a mobile device (or another device with the technical requirements for a location determ­ination) connects to a radio cell, a WLAN or similar technical means and functions of location determ­ination. Location data serve to indicate the geograph­ically determ­inable position of the earth at which the respective device is located. Location data can be used, for example, to display map functions or other information dependent on a location.
• Personal Data:“personal data” means any information relating to an iden­tified or iden­ti­fiable natural person (“data subject”); an iden­ti­fiable natural person is one who can be iden­tified, directly or indirectly, in particular by reference to an iden­tifier such as a name, an iden­ti­fication number, location data, an online iden­tifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Processing: The term “processing” covers a wide range and prac­tically every handling of data, be it collection, eval­uation, storage, trans­mission or erasure.
• Profiling:“Profiling” means any automated processing of personal data consisting in the use of such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this includes information regarding age, gender, location and movement data, inter­action with websites and their contents, shopping behaviour, social inter­actions with other people) (e.g. interests in certain contents or products, click behaviour on a website or the location). Cookies and web beacons are often used for profiling purposes.
• Remarketing: Remarketing" or “retar­geting” is the term used, for example, to indicate for advertising purposes which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advert­isements.
• Targeting: Tracking" is the term used when the behaviour of users can be traced across several websites. As a rule, behavior and interest information with regard to the websites used is stored in cookies or on the servers of the tracking tech­nology providers (so-called profiling). This information can then be used, for example, to display advert­isements to users presumably corres­ponding to their interests.
• Web Analytics: Web Analytics serves the eval­uation of visitor traffic of online services and can determine their behavior or interests in certain information, such as content of websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to optimize the content of the website to better meet the needs of their visitors. For purposes of web analytics, pseud­onymous cookies and web beacons are frequently used in order to recognise returning visitors and thus obtain more precise analyses of the use of an online service.

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